Senior Vice President, Brand Experience

Job Description
AsSenior Vice President,Brand Experienceyou’ll be responsible for generating strategic media initiatives and leading all aspects of media planning for keypharmaceutical client account.
Responsibilities:
Responsible for developing, implementing, and executing strategy to define the future direction of Client business.
Actively listen to Clients and continually identify opportunities to lead thinking. Team leader for Client interaction fostering positive relationships.
Identifies key target insights based on Client brief necessary for formulating communication strategy.
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
Effectively communicates and solicits agreement of best opportunities for Client.
Ensure the quality of work for all Client deliverables.
Serves as key resource for local markets in defining media strategy and media plans.
Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management).
Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations.
Serves as leadership and content development coordinator for all Client presentations.
Ability to cross sell interagency products and services.
Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation