Svp, Commercial Lead

Job Description
The Senior Vice President has overall accountability for the strategy and financial success of the business, it’s products and its talent. The successful individual will have a unique mixture of creativity, ambition, drive and innovation combined with a passion for business process, structure and planning. The role demands strong leadership skills, great commercial acumen, and fiscal discernment.
This role will require a thorough understanding of leadership and, preferably gained in a commercial, sales, or events environment. They will be skilled at facilitating strong partnerships with internal and external stakeholders and be willing to take calculated risks.
To be successful in the role, this leader will need a high level of agility, people management skills, financial acumen and a proven ability to work and interact with colleagues at all levels in all functions.
Role Accountability and Duties:
The primary duty of this role is shaping the strategy and ensuring delivery for all events in the family. Including but not limited to:
Overseeing all aspects of strategy, budgets, event plans, management and execution.
This person will own the budget and P&
L fully through execution.
Set targets and establish the tactics to deliver on the plan.
Partner with the Director, Finance to properly forecast and contribute to weekly sales reports for our Brands and products. Identify challenges, solutions and opportunities, communicating weekly with the President, NAB on all these areas.
Lead the marketing team to ensure alignment on marketing strategy, marketing budget, goals and objectives for both attendee and sales marketing.
Manage the events team leadership on a day-to-day basis (sales, programs, education), including liaising with the event operations team to deliver on events.
Engage with and understand customer groups to drive deep community understanding, demonstrating that their experience is a primary motivator.
Work with marketing and operations leadership on look and feel to deliver a rewarding event experience for attendees and sponsors, building strategy from merchandising the floor plan to live event features.
Collaborate with marketing and PR teams to develop KPIs and ensure delivery against goals.
Support the development of new sponsorship opportunities, including leading on experiential strategy, delivery and monetization.
Support and contribute to the development of launches, M &
A activity, divestitures and new products.
Analyze, read and interpret the data in order to identify required action.
Ensure team is leveraging technology effectively (Salesforce, Eloqua, etc.), reporting as needed and analyzing trends to keep pace of various activities.
Make swift and meaningful commercial decisions in partnership with leadership stakeholders, aligned with holistic business strategy.
Strategic internal communication within the business unit and at global Group level, which will communicate the highest priority strategic initiatives in a way that maintains high engagement levels.
Visible and transparent leadership with senior colleagues, which will require a robust framework for the recruitment and retention of qualified and professional talent.
Leadership of diverse, remote and in office teams where colleagues are based in various locations across the US and beyond.
Regular and open communication within all levels of the organization to promote a positive organizational culture, Consistent and open two way proactive conversation is anticipated, especially during times of change.
Skilled in anticipating future challenges and able to adapt to changing or unexpected circumstances positively.
Continual development of own management and leadership skills.
Act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
Create an environment which encourages teamwork and collaboration, enabling managers to be effective people managers.
Providing regular and structured feedback &
coaching sessions to drive a high-performance culture
Managing org design, training needs, talent mapping, development and growth in partnership with the HR team
Maximizing operational efficiency and design ensuring proactive approach to headcount budget management
Support the alignment of marketing &
sales capabilities to global best practice, working with Group and Divisional marketing &
sales leads to support improvement initiatives.