Senior Product Marketing Manager

Job Description
As a Senior Product Marketing Manager at Western Digital you will play a pivotal role in driving the success of our SanDisk consumer products in the market. You will be responsible for developing and executing comprehensive product and category marketing strategies that differentiate our offerings and drive customer engagement. The ideal candidate is a strategic thinker, adept at market analysis, and possesses a deep understanding of how to position products effectively.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Market Analysis and Strategy:
Conduct an in-depth market research to identify trends, opportunities, and competitive landscape.
Develop and maintain a deep understanding of customer needs, pain points, and preferences.
Utilize market insights to inform product positioning and go-to-market strategies.
Product Positioning and Messaging:
Craft compelling and differentiated product positioning and core messaging strategies that resonates with target audiences.
Create impactful marketing strategies and collaborate with cross-functional teams to ensure consistent messaging across all customer touchpoints.
Develop and maintain a deep understanding of the unique value propositions of our products.
Sales Enablement:
Work closely with the regional interlock team to provide training on product features, benefits, and competitive positioning.
Support the development of sales tools and resources to enable the sales team in their efforts.
Monitor and analyze the effectiveness of sales enablement materials.
Cross-Functional Collaboration:
Collaborate with product management, regional interlock, PR, and other teams to ensure alignment on product strategy and messaging.
Work closely with the marketing team to integrate product messaging strategies into broader marketing campaigns.