Senior Product Marketing Manager, Unit 42 Incident Response

Job Description
Your Career
The Senior Product Marketing Manager, Unit 42 Incident Response, will lead the planning and execution of the product marketing strategy for the Unit 42 Incident Response (IR) business. This involves building positioning &
messaging and driving GTM programs to grow the adoption rate of IR customers.
You’ll work with one of the leading teams of incident responders, threat researchers, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats, and critical infrastructure security. This is a fantastic opportunity to be a part of one of the most innovative marketing teams in fast-growing Palo Alto Networks. You’ll take an already well-established brand in the threat intelligence &
research community and take it to a new level as an elite cybersecurity services provider.
Your Impact
Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for Digital Forensics and Incident Response (DFIR)
Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response, Retainer, and proactive security assessments
Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape in collaboration with product, marketing, and sales leadership
Launching campaigns &
programs;
creatingcontent for digital media, websites, and customer presentations
Leading the analyst engagements and presentations to drive awareness and get outside-in perspective
Enabling sales teams to understand the value proposition and key differentiators -Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape
Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch