Email Marketing Specialist

About J.W. Pepper &
Sons, Inc.
J.W. Pepper was founded in 1876 and is the world’s largest retailer of sheet music, with a particular focus on the K12 education market, offering over 1.2 million products on our website from over 1,000 suppliers. The company is headquartered in Exton, PA with large distribution facilities in Atlanta, GA and Salt Lake City, UT.
Our Mission
Pepper primarily serves people who direct music programs in schools, churches and community groups and it’s our goal to thrill them with our service throughout their career. Our ability to present the highest quality products in formats that meet the needs of our music education customers has become a hallmark of our Editors’ Choice and catalog promotions.
Job Description
The Email Marketing Specialist is responsible for planning, producing, deploying, and reporting on all email messages and campaigns. Using both scheduled messages and automated journeys, they develop strategies that increase customer engagement, website traffic, conversions, and revenue that support seasonal campaigns and company goals. This position also creates and manages customer segmentation as well as data gathering forms and landing pages.
Note:
This position resides in-person at our corporate headquarters in Exton, PA.
Responsibilities
Create and deploy email messages that are on brand and error free.
Create and maintain email schedules.
Establish processes and collaborate with various internal departments to produce email campaigns.
Create and distribute reports measuring campaign performance and segmentation membership;
share insights and opportunities.
Optimize channel performance through A/B testing.
Build forms and landing pages for gathering customer information.
Stay up to date with email regulations and ensure compliance with CAN-SPAM, GDPR, CASL, etc.
Requirements
Minimum 1 year experience working in a major email marketing/marketing automation platform. Experience with Act-On, Braze, or Klaviyo a plus.
Knowledge of email marketing best practices – design/layout, segmentation, A/B testing, deliverability.
Strong analytical skills and understanding of email marketing performance metrics.
Excellent verbal and written communication skills. Ability to collaborate across internal departments.
General knowledge of music/sheet music a plus.
Excellent written and verbal communication skills
Experience with Microsoft Office Suite
Benefits
Full-Time Positions include:
Medical / Dental / Vision Benefits
Paid holidays and vacation following company schedule.
401K during enrollment period
J.W. Pepper &
Son provides equal employment opportunity for everyone regardless of age, sex, color, race, creed, sexual orientation, national origin, religious persuasion, marital status, veteran status, disability that does not prohibit the performance of essential job functions with or without reasonable accommodation, or other classifications protected by applicable federal, state or local law.