Video Marketing Specialist

Job Description
The Video Marketing Specialist is responsible for overseeing the production and implementation of video content to support the organization’s strategic direction and brand strategy. This position supports key line of business initiatives and brand projects by delivering engaging internal and external video content across multiple platforms.
Core Job Requirements/Outcomes
Lead the creation and implementation of video content to support strategic initiatives and department goals by utilizing professional video cameras, lighting and audio equipment, and video editing software to produce high quality and brand compliant content.
Support internal initiatives to drive employee engagement and amplify our brand by producing internal video recordings, directing interviews, producing live monthly staff meeting broadcasts and supporting partners with training and educational videos, as well as producing internal leadership messages to employees.
Lead the production of external facing video content to support line of business goals and brand strategies to increase awareness and grow member engagement by creating video podcasts, producing live events, and creating video content to support sponsorships and community outreach.
Other Essential Functions
Leads research trends and industry best practices, including AI and social content, and makes recommendations for engaging and innovative video content.
Work collaboratively with business partners, IT, Community Relations, and the Brand Marketing team, including graphic designers and writers, to create relevant and engaging content.
Maintain video equipment including lighting and audio and maintain internal and external STCU studios.
Ensure projects are delivered on time and meet brand and compliance requirements.