Technical Sales Representative

Job Description
Technical Sales Representative (Facade)
Works collaboratively with the appropriate Sales Manager to target and successfully sell to builders, applicators, architects, and distributors within the key target profile, leveraging key channel partners, dealers, and installers, by:
(60%), Generating and growing new business within the assigned territory relative to the existing market by developing a territory-specific sales strategy centered on the definition of the key profile customer and a related sales approach for successful selling techniques to this target audience.
Proactively initiating action with target builders and applicators by finding creative methods to establish and maintain customer engagement.
Securing a high number of first appointments with target builder’s and applicators decision makers. Following-through with all selling activities to maximize close ratio. Establishing effective segment targeting positioning models.
Leveraging the Company brand and reputation, and specific sales tools and reporting activities and results, including photographs, customer testimonials, account data worksheets.
Increasing the Company’s product sales of “high value products from current sales volume. Ensuring conversions and sales are 100% compliant with the Company’s best practices and standards of quality.
Leveraging relationships to generate and qualify viable leads into opportunities. Concentrates business-focused selling efforts on customers within the target audience profile to create and retain sales demand for the Company’s Specialty products and positions the Company’s value proposition solution to the customer by:
(20%)
Promoting features and benefits of the products to a target audience, including general contractors, builders, architects, plastering contractors, through in-person presentations, product knowledge sessions, and/or one-on-one meetings. Identifying core sales strategies that drive product brand awareness within the assigned market
Conducting market research via job site reviews to determine product utilization. Communicating expertise on the Company’s product installation best practices through job-site trials;
and Calculating “On theWall Costs” (OTWC) for each product line.
Ensuring that distributors are properly established with a line of credit and sufficient inventory levels. Establishing and meeting distributor goals by analyzing sales data.
Conducting a comprehensive profit analysis of the distributor pricing structure. Performing training seminars on an as needed basis. Establishing a strong line of communication with owners and other key-decision makers.
Sells the Company’s product to contractors and store purchasing agents via in-store channels (Professional Dealers), on the job site, and at appropriate events by:
(20%) Establishing and utilizing dealer relationships to gain sales referrals and/or /leads.
Identifying qualified contractors that have the potential to be converted from using competitive products to using and promoting the Company’s products. Successfully developing and maintaining relationships with newly converted contractors to ensure product sales.
Identifying market-specific needs including competitive analysis, primarily determining where opportunity lies within their region and how to capitalize on it. Providing product overviews and usage demonstrations to store associates and their customers and contractors on all Company products.
Ensuring that proper inventory levels are consistently maintained, including point of purchase materials and proper product levels