Sr. Director, Demand Generation

Job Description
The (Sr.) Director, Demand Generation will serve as a key B2B marketing leader, driving the strategy, planning and execution of global marketing campaigns for DNAnexus’ industry-leading SaaS offering. This role will manage a team of marketing managers and specialists responsible for creating and delivering inbound/outbound marketing campaigns that generate qualified leads and drive meaningful revenue contribution. The right candidate can create a compelling Demand Gen strategy, will be well versed in modern demand generation tactics, and will be an excellent leader and mentor. This is a ground-floor opportunity to build a best-in-class Demand Generation function, and the ideal candidate will be comfortable serving as a player/coach.
Role Responsibilities
Own the demand generation and inbound and outbound campaign strategy, aligned with company goals and key brand initiatives, market segments, and audiences.
Lead a team of marketing managers to ensure all campaign and employee development activities are on track.
Develop B2B content marketing and demand generation campaigns/programs that generate robust pipelines in target segments.
Implement programs that drive leads and ongoing engagement with target customers, including webinars, ABM, email campaigns, content marketing, social marketing, and events
Oversee the strategy and management of the company website, optimizing it to drive and capture more lead activity.
Partner with sales, product marketing and senior management to identify targets for account-based marketing (ABM) programs.
Test and optimize campaigns by message, channel, region, and market segment
Work cross-functionally with sales, product marketing, product, engineering, and others to meet ambitious growth targets
Own full-funnel reporting and analytics. Analyze campaign performance and partner with critical team members and adjust for the best results.
Lead regular meetings with company leadership to report the status and performance of marketing-related campaigns