Senior Product Marketing Manager

Job Description
Job Description
The successful individual will execute the Product Marketing strategy. This will require a deep understanding of our customers and market to develop positioning, messaging and content for the EAM and Aviation Maintenance solution areas. You will be aligned to specific industries and may work on other solution areas as the business requires.
Own your product marketing initiativesand plansaligned to GTM.
Solution knowledge:
collaborate with product management and other stakeholders anddevelop deep product and solution knowledge to create and adapt messages and differentiated stories.
Competitive landscape:
work with the competitive intelligence team to deliver differentiated messaging and content.
Audience frameworks:
Identify, develop, maintain, and use personas in your buying center to create targeted content and talking points.
Content:
Create, review, and maintainrelevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams based on the buyer journey.
Develop compelling thought leadership. stay abreast of trends and research for your solutions areas and industries.
Activities relating to product releasesand key announcements
Sales enablement:
equip customer-facing teamswith the latest tools
Collaborate with the Analyst Relationsteam on analysts’ briefings and inquiries, to influence perceptionand support analyst report submissions.
Coordinate and communicateon a regular cadence with other marketing teams, internal presentations, and, post on our global intranet.
Represent and serve as a spokespersonfor your assigned area.
Develop relationships with customersand partners to deliver relevant messaging and content.