Senior Product Marketing Manager, Credit Portfolio

Job Description
Square is rapidly launching new credit products to address unmet financing needs to help businesses run and grow their businesses. As the Credit Portfolio, Senior Product Marketing Manager, you will improve outcomes for sellers and the credit portfolio by working across all credit products and teams including Product, Engineering, Data Science, Design, Creative, Capital Markets, Risk, Legal, Compliance, and Credit Policy.
You Will:
Conduct jobs to be done research to understand diverse business financing opportunities and identify unmet needs
Maintain up to date competitive intelligence on the credit product offering among competitors (structure, terms, pricing, customizations etc.), including fintechs, traditional financial institutions, and other alternative financing providers available to sellers in Square’s target audiences
Collaborate with Product, Design, Engineering, Data Science, and Capital Markets teams to develop credit product strategy to address business financing jobs to be done
Define the best fit products for target seller segments and partner with Product, Data Science, Engineering, Design, and go-to-market teams to surface the right product at the right time to the right seller either through pre-qualification or on-demand application
Develop a profitability framework to inform seller targeting and an automated product recommendation engine
Partner with Product, Credit Policy, Data Science, and Capital Markets Leads to establish a strategic pricing framework informed by competitive landscape, portfolio management, and Square’s priorities
Lead the development of product positioning, value propositions, and messaging for all go-to-market executions that cover the entire credit product portfolio with explicit ownership over positioning and go-to-market for the Square Loans product
Establish the ideal seller adoption path for credit products and define the cross-sell opportunities to deliver seller value as credit needs arrive
Execute against the go-to-market elements of the credit product strategy with responsibility over all surface areas that showcase the credit product suite
Responsible for ongoing conversion optimization across shared marketing surface areas and informing best-fit modeling and pre-qualification frameworks to based on seller conversion behavior
Promote a test and learn culture by moving with urgency, shipping often, and iterating
Partner with Growth Marketing, Creative, and Design to develop compelling, contextual, and relatable go-to-market concepts that resonate and prompt customer behavior