Senior Global Cross Portfolio Content Manager

Job Description
Your Career
In this role within the Global Cross-Portfolio marketing team, you'll be responsible for leading the global cross portfolio content strategy &
development of the company narrative and messaging across Palo Alto Networks internal and external digital pages, major events and cross-portfolio campaigns - directly impacting our business and brand to shift the market perception of the Palo Alto Networks brand within the C-level executive community from a “firewall vendor” to a “strategic cybersecurity partner.”
You'll be responsible for planning, execution, and measurement of entire programs of cross-portfolio content, working closely with our marketing leaders to ensure the alignment and impact of all you create. Often, you’ll be working in a highly technical environment, but with a need to translate that technical material into easily consumed, significant content. Above all, the ideal candidate is someone who possesses a broad skill set related to strategic content development—from top-line planning to managing detailed execution to developing the corporate narrative frameworks, and supporting storytelling and messaging.
You will work collaboratively with campaigns, communications, product marketing, events and security research teams to create content that is reflective of our needs, our client’s needs, industry changes and the unique security outcomes that Palo Alto Networks has to offer.
Your Impact
Collaborating across all of marketing, especially with communications, analyst relations and product marketing teams, to own and maintain Palo Alto Networks brand positioning and messaging, company narrative and boiler-plate messaging - ensure brand messaging and company narrative are appropriately and impactfully infused across all relevant programs, web pages, campaigns and sales enablement efforts
Working closely with the events and comms team, build and maintain global event messaging and messaging strategy, create consistency and impactful messages across proprietary and third-party events
Coordinate the development of key brand and cross-portfolio content assets—including high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy—partnering with subject matter experts, cross-functional teams such as communication, events and campaigns, contract writers and agencies as required;
oversee content status,plans and editorial calendar effectively for all brand and cross-portfolio content assets
Lead global content thought leadership strategy, programs, editorial and messaging, partnering heavily with subject matter experts across network, cloud, endpoint and security operations and executive leaders across regional teams, own Palo Alto Networks thought leadership webpage end-to-end and its editorial calendar, ensure the page is always relevant, up to date and performing, collaborate closely with communications team to ensure content pieces and topics are aligned
Understand and grow our earned, paid, shared, and owned cybersecurity content strategy
Efficiently lead internal and external agencies, vendors, creative teams, and copywriters
Establish and continually monitor goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach Serve as an exemplary writer, consistent with our company’s tone and mission - write clean, concise, well-polished copy
Continuously measure and improve content performance, create reports leveraging Google Analytics, HubSpot and social media analytics tools
Partner with content leads, graphic designers and team members across communications, product marketing, campaigns and events to create and align all content &
ensure consistent message
Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels