Senior Marketing Associate, Global Brand Marketing

Job Description
The Opportunity:
Fisher-Price is currently seeking a Senior Marketing Associate, Global Brand Marketing, based in East Aurora, NY. This role will focus on global brand strategy, line architecture and product development for the Fisher-Price portfolio to achieve financial growth and profit targets. The Senior Marketing Associate will work cross-functionally to scale the portfolio, develop new products, and increase profitability
What Your Impact Will Be:
Works in coordination with Brand Lead on the day-to-day management of an assigned category of business.
Partners with cross-functional partners (design, content design, engineering, packaging) throughout the global product development process in coordination with respective cross-divisional brand teams to ensure strategies, tactics, and deadlines are met.
Independently completes consumer and competitive research projects to provide strategic recommendations that support brand strategy and product development.
Collaborates with global subsidiaries to address global needs and market feedback;
supports global information needs.
Helps present analysis of business to internal management and global subsidiaries.
Strives to be the brand and product expert in the creation of global marketing tools and assets (such as packaging, ecommerce product pages, advertising assets, etc.) in conjunction with marketing communication and commercial team counterparts.
Some travel required.