Senior Director Of Sales Strategy And Planning

Job Description
Key Accountabilities:
Develop, deploy and manage the annual planning process and channel strategy in line with financial targets and short and long-term business objectives and outlining clear plans to accelerate distribution and velocity.
Develop, deploy and manage annual go-to-market strategy (Assortment, Merchandising, Pricing and Shelving) at channel and retailer level.
Develop overall pricing strategy and channel and retailer level calendars, evaluating trade promotion effectiveness, and building RGM process and capability within the teams.
Develop sell-in calendar, create compelling insights-based sales stories and retailer proposals including investment and activation needed to ensure successful sell-in.
Responsible for supporting sales team’s delivery against growth objectives, partnering on category reviews as the category expert, leading monthly performance tracking, identifying key gap drivers and escalating action plans to sales team.
Act as voice of category/sales within the business;
ability to create simple executive comms/presentations to effectively drive actions within the cross functional teams and stakeholders.
Responsible for overall business intelligence;
Create, deploy and manage tools and reports to track in-store execution, consumption, consumer metrics, and other related data to bring insight and analytics that inform planning and drive action.
Partner in the development of vertically integrated consumer/shopper plans and lead the retailer implementation.
Lead the development of channel specific and customer ready PPA and innovation.
Lead organization of sales meetings and conferences/shows.
Partner in the development, test, sell-in and implementation of a fresh snacking destination in store.