Senior Digital Marketing Specialist

Job Description
Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Senior Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs. With the goal of improving the customer experience across our digital experiences and working to develop effective lead generation campaigns.
Key responsibilities:
Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref’s, Google Tag Manager, Google Analytics, and Act-On.
Web Content, UX and development
Assist in the development, creation, and publication of digital design assets (such as web pages, email campaigns, social media posts, etc.) according to brand guideline
Coordinating creation of new pages on our (url removed) website
Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion
Monitor overall web performance/tracking using Google Analytics &
Google Tag Manager and provide evidence based recommendations to improve user experience, engagement, and acquisition by channel (including preparing on-demand reporting and quarterly web performance report.)
Email and Social Media
Creating and facilitating send out of our email marketing communications
Email and campaign building, program reporting, and performing regular maintenance of distribution lists and segmentations
Planning and posting social media posts on our LinkedIn account
Managing paid social ads on LinkedIn
Paid Search and Analytics
Manage adwords program and budget
Deliver analytics and regular reporting for digital media and website campaigns that drive back to our product website along with recommendations on optimizations for content or A/B tests for home page images