Senior Content Associate

Job Description
Content Strategy:
Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition
Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends
Mastering research tools to ferret out audience insights and landscape trends (e.G. GWI, comScore, MRI, Tubular)
Analyzing campaign results to highlight key learnings;
translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.
Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing
Contributing to the development and documentation of best practices across channels, platforms, and formats
Partnerships:
Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.
Developing and evaluating RFPs;
effectively utilizing research tools to assist investment recommendations
Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
Media:
Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges
Managing the trafficking and implementation of digital media as well as monitoring campaign delivery