Search Engine Optimization (Seo) Specialist

About the role
We're seeking an experienced Search Engine Optimization (SEO) Specialist to join our marketing team. As our SEO Specialist, you will be responsible for developing and implementing our SEO strategies and tactics to improve our organic search rankings, drive traffic to our website, and increase brand visibility.
Responsibilities
Conduct keyword research and optimize website content and structure
Identify and implement on-page and off-page SEO strategies
Track and analyze website analytics and search engine rankings
Monitor and evaluate search results and search performance across major search engines
Collaborate with content marketing team to develop and deploy SEO-friendly content
Stay up-to-date with the latest SEO trends and algorithm changes
Perform ongoing SEO audits and provide recommendations for improvement
Monitor and analyze competitor SEO strategies
Provide regular reports on SEO performance and recommend strategies for optimization
Requirements
2+ years of experience as an SEO Specialist or similar role
Strong understanding of search engine algorithms and ranking factors
Proven track record of improving search engine rankings and driving organic traffic
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Knowledge of HTML, CSS, and web development principles
Excellent analytical and problem-solving skills
Strong attention to detail and ability to work independently
Ability to stay up-to-date with the latest SEO trends and best practices
Excellent communication and collaboration skills
Experience with B2B SaaS products is a plus