Partner Marketing Specialist

Job Description
Your Career
We’re looking for a results-oriented Partner Marketing Specialist who thrives in a fast-paced environment to help accelerate our partner marketing efforts. As the Partner Marketing Specialist you will be an integral part of the North America Partner Marketing team, helping us execute and report on our demand generation efforts that drive revenue through our Channel Partners.
Reporting into the Senior Channel Marketing Manager, Courtney Aston, with a dotted line into our Senior Regional Marketing Manager, this role will be responsible for developing programs, campaigns and initiatives that enhance partner engagement, increase market share and boost sales performance. You will own budget and program management, virtual and physical event execution, as well as campaign management and reporting.
Your Impact
Develop and implement comprehensive regional partner marketing plans to build pipeline and drive revenue goals that align with business objectives across the Northeast and North Central regions
Collaborate with partners to create joint marketing programs and co-branded campaigns that incorporate a mix of partner driven campaigns and PANW-originated global campaigns and programs (i.E,Digital Campaigns &
Event in a Box kits)
Execute partner events, trade shows and webinars to promote our latest Precision AI trends via Platformization across the portfolio
Support NAM Ecosystems Partner Marketing Leadership in the execution of cross partner activities associated with partner engagement and enablement -Responsibilities include managing pre-event logistics, venue sourcing, speaker alignment, communications, etc
Establish and maintain connections with extended go-to-market ecosystem partners to bolster our value offers, expand our brand's visibility, and generate new business opportunities with our Channel Partners
Manage quarterly regional channel marketing budget, ensuring cost-effective use of resources
Analyze program results and business contribution through data-driven reporting and marketing metrics, and subsequently report back to the business stakeholders on those successes on a regular cadence with recommendations for improvement
Support in managing incentives, tracking spreadsheets, and notifying partners to ensure there is appropriate visibility for our incentives with the Channel Partner community
Ensure marketing programs &
tactics are delivered on time, within budget and meeting expectations and track and report on budget expenditures and ROI for marketing activities
Track and validate partner MDF spend, proof of performance and claiming via 3rd party system
Ability to handlemultiple projects in a dynamic channel marketing organization
Build and maintain strong relationships with Channel Partners