Paid Social Manager

Job Description
Act as subject matter expert for our social and YouTube paid media campaigns
Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs
Contribute to brainstorming and cross-department planning
Help develop and execute digital marketing plans for paid social platforms and YouTube
Present plans (when applicable) to internal constituents and the Marketing Team
Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery
Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
Optimize campaigns and test strategies to drive performance and learnings
Track all spending and validate media partner invoices
Problem solve with our media vendor platforms
Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
Proactively research the latest digital trends that affect digital marketing, attend industry seminars
Actively contribute to the development of the agency's culture and standards of quality