Marketing Manager

Job Description
Own the marketing strategy and campaign plans for TISE in line with business goals and objectives.
· Be responsible for the event timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offline
· Manage and develop value propositions for key customer groups through an in-depth year-round customer insights plan.
· Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups;
work with cross functional teams (digital, events) to optimize marketing copy for conversion.
· Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adheres to brand guidelines and agreed Informa standards.
· Develop the marketing budgets for the products with a view to track spend and continually optimize across marketing channels.
· Identify target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.
· Build and manage relationships with external show partners and vendors to ensure successful participation and activation
· Work with various stakeholders (including but not limited to) the Central Marketing Group, Show Manager, Conference Manager, and Show Director to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.
· Provide onsite support during shows and events.
· Provide support to the wider TISE team on additional/other initiatives and projects as needed.