Manager, Social Media

Job Description
Cricut’s integrated marketing &
communications team is looking for a proactive, highly motivated, communications and marketing professional with a passion for creating and managing social media campaigns. As the manager, social media, you will be responsible for managing a team of social media professionals, as well as creating strategies &
plans across channels, including Instagram, TikTok, Pinterest, and Facebook.
Cricut is fortunate to have a large community of passionate and knowledgeable Maker influencers across many categories – DIY, craft, sewing, and more – and many channels including Blogs, Instagram, TikTok, Facebook, YouTube, and social media groups.
If you have a love of all things handmade and want to be a leader in the social media space, this position is for you! This role reports to the director of communications.
Responsibilities:
Lead strategy for social media programs across channels, including Instagram, TikTok, Pinterest, and Facebook
Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement
Analyze program performance to improve opportunities, performance, and partnerships
Work with cross-functional teams including the integrate, PR, product marketing, content marketing, and digital marketing operations
Think big! Cricut has a significant social media presence across channels, and is looking to innovate and grow with new ideas that resonate with our target audience
Stay up to date on the latest DIY trends, projects, and innovations in social media