Manager, Integrated Marketing

Job Description
This position will be hybrid with 2x a week in-office requirement in our Boston Location.
We’re looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.
The Integrated Marketing Manager will define a marketing strategy for Extreme Events Solutions business. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Extreme Events solutions and enjoy collaborating and building relationships with colleagues and clients.
Responsibilities
Market &
Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
Marketing Strategy – Lead/ participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
Messaging &
Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
Thought Leader – Understand the "
Big picture,"
taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.