Manager, Content Marketing

Job Description
Epsilon’s Content Marketing Manager role is a mix of content marketing, sales support, strategic communications, project management and digital marketing savvy. The ideal candidate is a top-tier writer and editor, understands content and inbound marketing, has a track record of being a key dot connector across their organization, and has a passion for “wowing” through content deliverables.
With a keen eye for editorial angles, this role can identify opportunities for content across the business, pitch them with ease (on the fly or in advance), and influence the outcome of the conversation to keep editorial quality at the forefront of the project. This individual has a passion for seeing stories in every conversation, finding the right ones for our audience and telling them in whatever format fits the angle best. This person has a knack for interviewing internal and external stakeholders, asking appropriate but pointed questions and building relationships that help to get the best insights for a piece.
This role is a mix of strategy, planning and editorial execution – the ideal candidate understands the complexities of the adtech/martech landscape and can take content projects from initial concept to completion, managing every step of the process along the way. This is an entrepreneurial role in a growing team and will report directly to the Director of Content Marketing.
What you’ll be responsible for:
Develop content marketing strategies respective to vertical and product campaigns
Act as the content lead for key verticals and product teams as their content marketing and strategic planning partner
Work with partners to develop content roadmaps for the year respective to their product and vertical;
manage, adjust and execute on roadmaps throughout the year
Identify and develop client-facing blog posts, white papers, webinars, research reports, infographics, videos and more aligned to product and vertical programs
Develop compelling written and visual content aligned to business objectives and designed to elevate internal and external visibility of the Epsilon brand across vertical and product categories
Work with creative team to build out innovative, market-leading content assets across brand, vertical and product content
Support content marketing strategic initiatives (CORE content, PR opportunities, etc.) as applicable to product and vertical ownership areas
Collaborate with colleagues to develop and drive strategic content communications plans including the development, process, implementation and measurement of the Epsilon content calendars
Partner with resource center owner to maintain status of go-live calendar, and work with marketing operations and demand gen partners for monthly content marketing measurement/reporting
The right candidate:
Is located in Chicago
Is a natural storyteller with a passion for telling great, authentic stories that support business objectives
Has an entrepreneurial attitude, start-up mentality and can navigate complex organizations
Can delegate and supervise content creators
Has written for numerous content formats:
research reports, infographics, blog posts, executive bylines, ebooks, video scripts, webinars, etc.
Can assess micro edits down to which adjectives need hyphens (and which don’t) and macro edits up to the overall flow and purpose of a piece
Builds relationships across their organization, handling feedback and adjustments with ease and a defined point of view
Thrives in fast-paced environments;
is flexible and able toroll with changing scenarios
Is a change agent:
Sees ambiguity as an opportunity as opposed to a hurdle, thrives on challenging themselves to push beyond conventional thinking
Is a problem solver:
Makes things happen and works well with others to build constructive and effective relationships
Seeks initiative:
Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks
Is detail-oriented, someone who rolls up their sleeves and gets the job done
Has the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions
Could have written this job description in a more creative, engaging way than we did
And now a bit about what you’ve done before:
Has experience working on a marketing team in a content marketing function
Has fantastic writing andediting skills—samples of writing skills will be required and a writing and editing test will be part of the interviewing process.
Has 6-8 years creating content for a B2B marketing organization, preferably in marketing or advertising tech, or at a magazine, newspaper or similar publication with editorial planning aligned to key business objectives
Ideally, has written for retail, financial services and/or CPG and understands how to craft content for specific industries across the business
Has at least some design experience and, at minimum, can evaluate creative output as it pertains to marketing objectives
Has a bachelor’s degree in marketing or a related field