Lead Analyst

Merkle - Columbia
new offer (30/06/2024)

job description

Job Description
Location:
Remote, U.S.
EST working hours highly preferred
The Lead Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and un understanding of the business process to help conduct data and analytical analyses to support the client's marketing and promotional activities. These projects will include but are not limited to:
Data Analysis and Mining, Analysis of Covariance (test &
control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition, analysis, and presentation of results.
You will report to a Director.
Data analysis and mining
Report and deck building
Customer profiling and segmentation analysis
Statistical modeling
Additional daily activities may include:
Establish through testing and experimentation the right statistical approach for a given client situation
Conduct ETL operations and coordinate with clients, agencies, and our teams on ETL.
Determine quantitative methods for solving client issues.
Assisting in presenting ideas and findings to future and existing clients.
You will proactively interacting with other internal groups throughout Merkle across the globe
You will evaluating and improving of internal tools and processes
You will developing reports and processes to manage data quality control.
You will be interpreting, visualizing, and supporting client teams to deliver insights on analytic results.
You will anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.

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Lead Analyst

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