Graphic Design Specialist

Job Description
Position is located at our headquarters in De Smet, SD
- Assist in the evolution and ongoing development of the Legend/YMS brand story, core values, and culture elements internally and externally.
- Produce creative and innovative graphic designs using Photoshop, Illustrator, InDesign, Canva, Acrobat, MS Office, and other appropriate mediums.
- Maintain brand standards and internal filing of graphic assets for Legend/YMS marketing team.
- Aid in development of compelling copy for various creative resources, including marketing materials, advertisements, website content, and social media posts, to effectively communicate the brand's message and engage the target audience.
- Prepare artwork for commercial print, ensuring they are print-ready and meet printer specifications.
- Translate concepts into variable design concepts.
- Retouch images to improve quality where appropriate.
- Assist with photoshoots and video shoots as required.
- Work closely with the Legend/YMS team to develop and execute an annual media plan and determine go-to-market strategy to bring new experiences/helpful information to our customer base through photos, videos, digital, and printed materials.
- Research and keep abreast of emerging design trends and practices.
- Coordinate production timelines for Legend/YMS marketing publications, ad sets, postcards, handouts, direct mailers, etc.
- Communicate with team members and external vendors throughout workflow.