Global Abm Manager

Job Description
Nexthink seeks a skilled and seasoned Account-Based Marketer to join our dynamic team. In this role, you will be responsible for the development and implementation of targeted 1:
Few marketing campaigns and initiatives tailored to specific industries. Responsibilities include data analysis and segmentation, messaging and content production, marketing program development (package together ‘smart’ tactics to drive introductory meetings), Field Marketing enablement, and performance measurement.
We are seeking someone with a proven track record in deploying marketing strategies and tactics to attract, engage, and convert new logos within our Target Account base. The ideal candidate will possess proficiency across various marketing channels and demonstrate expertise in analyzing key metrics and providing program updates to Sales and Marketing leadership.
Key Responsibilities:
Utilize ABM intent tools such as 6Sense in conjunction with our account prioritization tool to target high-intent accounts effectively.
Analyze account data (including campaign response data) and make recommendations on 1:
Few ABM plays and nurture programs.
Develop tailored 1:
Few industry content and create buyer journeys that include digital, landing pages, sales and marketing nurture tracks and events. Optimize marketing tactics and make suggestions on how to enhance performance metrics.
Roll out pilot programs, consolidate key learnings into best practices and package together in a campaign-in-a-box.
Share account insights from ABM tools with account teams and make recommendations for engagement strategies
Partner with marketing operations to establish, forecast and report against key success metrics.
Collaborate with and provide program updates to global and regional marketing and sales leaders.
Evaluate, select and manage outside vendors (e.G., technology partners, data providers, agencies) that may contribute to Target Account marketing.
Provide consistent communications and reporting across all parties on status, learnings and gaps.
Manage and adhere to budget allocation
Organizational Interlocks:
Sales and marketing leadership
Sales operations
Sales reps (e.G., Regional Directors, Account Executives, and BDRs)
Marketing:
Demand Gen, Product Marketing, Content, Digital Marketing, Marketing Ops, and Field Marketing