Field Sales Analyst

Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Frida is looking for a Field Sales Analyst to join our Sales team to uphold Frida’s mission and vision by optimizing both long-term and short-term objectives. The ideal candidate will be a dynamic team player who can maintain high-level customer relationships and master use of data to contribute to strategic decisions regarding product assortment, promotional planning and execution. The Field Sales Analyst will work closely with our Sales Directors and Sales Team. Responsibilities to include:
Synthesize point-of-sale (POS) data with market research to craft compelling sales narratives tailored for Walmart and mass retail accounts.
Manage the setup of new items, oversee price adjustments, and maintain product details within Walmart's and other retailers' internal systems.
Maintain and update online product content, ensuring seamless online syndication across mass retail platforms.
Offer data-driven insights to enhance promotional strategies and submissions for Walmart and other mass retailers.
Conduct annual assessments of product tray configurations, adapting to assortment shifts, sales velocities, and new product introductions.
Utilize analytics tools for pre- and post-promotion evaluations, including feature tracking, performance analysis of marketing campaigns, and effectiveness of secondary displays.
Provide regular updates to the sales team, highlighting trends, market share, competitive landscape, and pricing strategies using syndicated data and insights specific to the mass retail sector.
Support in creating presentations for client meetings, product launches, and routine communications with Walmart and other mass retailers.
Coordinate with the internal team to supply clients with product samples, images, and specifications as needed.
Assist with the management of deductions and post-audit processes.
Guide third-party brokers with detailed instructions for special projects and analytical support.
Undertake additional responsibilities as needed by the Channel Director and VP.
Partner with Cross functional teams to generate precise SKU-level forecasts monthly, considering baseline demand, seasonal trends, and promotional activities.
What You Will Need
1-3 years of experience in Consumer Packaged Goods (CPG)
Proficient in using syndicated data from sources like Nielsen or IRI, with a strong ability to derive actionable insights from multiple data streams.
Prior experience with Walmart or mass retail accounts is highly desirable.
Exceptional interpersonal abilities, including superior communication skills and problem-solving prowess.
A continuous learner, eager to enhance personal and team performance.
Highly organized, reliable, and self-driven, with the capacity to thrive in a dynamic environment.
Strategic thinker with a knack for identifying challenges and recommending process improvements.
Bachelor's degree in a relevant field is required.
Who You Will Work With
Frida is an organization that values collaboration and community. As the Field Sales Analyst, you will work closely with Sales &
Sales Planning teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA &
HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures &
pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning &
development opportunities for professional and personal growth
Company-wide events &
outings- we know how tothrow a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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