Director, Us Patient Immunology Marketing

Job Description
Sobi is seeking a passionate, highly collaborative, patient-centric, talented marketer for the role of Director, US Marketing. This highly visible position will lead all US patient promotion for the upcoming launch of a novel, infused therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease-state and branded patient marketing campaigns and materials, leveraging expertise in disease-state strategy, customer segmentation, and patient/consumer promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology and/or the buy-and-bill space.
This is an individual contributor role that is flexible on location. Preference given to candidates in the metro Boston area.
Key Responsibilities
Including, but not limited to the following:
Pre-launch:
Lead and develop the overall US patient disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis and key stakeholder insights
Develop the initial patient brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the new asset, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values
Conduct market research to understand the unmet needs of patients in the chronic refractory gout space, and use insights to inform the plan
Execute commercial advisory board meetings to support disease and market insights to inform launch plan
Collaborate with patient advocacy groups and KOLs in the gout community to develop advocacy programs and initiatives that raise awareness about gout and empower patients to take control of their condition
Work closely with cross-functional teams to develop resources on our patient support programs, such as access programs, adherence support, and access to resources for managing gout
Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the patient marketing launch planare executed on time and within budget
Post-launch:
Lead development, creation, approval and implementation of all branded patient marketing efforts for the product candidate asset in the US
Lead development, creation and implementation of branded omni-channel patient promotional initiatives
Identify and address drivers and obstacles to brand adoption among target patients to inform brand strategyand franchise planning
Develop, refine and evolve core disease and promotional campaigns for patients that correspond to brand needs and market insights
Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
Organize and participate in patient engagement events, such as webinars, support group meetings, and educational seminars, to connect with patients, caregivers, and healthcare providers and provide them with valuable information about gout and the asset
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
Additional:
Support development and execution of key meetings, such as Launch and National Sales Meetings
Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Manage vendors and the patient marketing budget
Partner with the broader immunology marketing team to drive the immunology portfolio strategy