Associate Director, Marketing - Patient Services

Job Description
The Associate Director for the AbbVie Patient Services Immunology Marketing team leads strategic marketing planning for Immunology Patient Services programs and tactics including value propositions, positioning, patient initiatives, and creative development. The Associate Director serves as the patient, service program, and product subject matter expert for the patient services marketing team.
The Associate Director plays a pivotal role in closely collaborating with multiple teams to ensure the successful development and execution of strategies for Patient Services marketing. Within the organization, the Associate Director cultivates strong working relationships and encourages extensive collaboration with teams in Patient Services, Digital Lab, Co-pay Center of Excellence, Patient Engagement, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Associate Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders. The candidate must be able to operate in a fast-paced environment with high expectations and a patient focus that drives the need for quality deliverables and performance.
Key Job Responsibilities:
Assist with the development of the strategic and tactical plan development for Immunology Patient Services Marketing plans for multiple brands to achieve objectives
Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital, Media, and Social teams to develop innovative and impactful initiatives and tactics that align with the Patient Services strategic imperatives
Effectively collaborate with Marketing Directors, business leaders and cross functional teams within a highly matrixed organization to develop and execute marketing plans to achieve business objectives.
Assist in leading APS Marketing Annual Planning Process and collaborate with business partners to ensure pull-through across portfolio
Partner with internal technology and development teams to determine feasibility of new capabilities and ownership of above brand pilots
Development of patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor prescribed treatment plan.
Provide leadership, direction, and development for direct reports
Understand trends in the marketplace impacting Patient Services Marketing using data driven strategic insights to optimize plans on an-going basis.
Consistently execute multiple marketing initiatives on time.
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to achieve brand objectives.
Effectively track and manage the marketing budget.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required