Director Of Marketing

Job Description
Position Overview:
We are seeking an experienced, entrepreneurial, hands-on and proven Marketing leader with excellent written, verbal, and strategic leadership skills to join our team as the Director of Marketing. This individual will report to the Chief Operating Officer and will develop and execute marketing strategies that will increase student enrollment, drive staff application volume, and support KIPP Nashville’s overall goals.
Responsibilities of the Director of Marketing include, but are not limited to:
Strategic Vision and Brand Ownership
Develop and implement KIPP Nashville’s marketing strategy to increase student enrollment and staff application volume
Own and manage digital marketing strategy for KIPP Nashville, including development of overall digital strategy, accompanying creative, and regular analysis of outcomes and internal reporting
Oversee the creation, distribution, and execution of social media across all of KIPP Nashville’s channels, including the support of campus-level administrators to ensure holistic branding and messaging at all levels
Develop strategic insights and understand relevant market dynamics and trends to refine KIPP Nashville and/or specific school’s value propositions for the creation of marketing campaigns and content
Report on campaign performance and metrics
Design, create, and coordinate production of all marketing materials across student recruitment, staff hiring, and fundraising efforts
Responsible for website strategy maintaining up to date and relevant content, and managing agency partner
Field requests from campuses to determine appropriate asset type for marketing materials including flyers, signage, event support, and direct mail
Work closely with regional Development and Talent teams, as well as schools, on key content initiatives
Community Engagement
Identify opportunities for key community partnerships through event sponsorships and participation
Coordinate events with community partners to generate greater brand awareness and interest in our schools
Leverage school assets to strengthen community awareness
Recruitment
Analyze target market information to identify and recommend effective marketing approaches for student enrollment
Support student recruitment team to drive grass roots and grasstops enrollment efforts
Partner with Director of Talent Recruitment team to ensure strategy that supports org-wide goal of 100% teacher roles filled