Associate Director – Access And Reimbursement Marketing: Gastroenterology

Job Description
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
AbbVie Patient Services Associate Director – Access and Reimbursement Marketing:
Gastroenterology
The Associate Director APS – Access and Reimbursement marketing reports to the Director, APS A &
R Marketing. The individual is responsible for designing, developing, and implementing HCP strategy for the APS Gastroenterology medical and pharmacy benefit brands. Strong leadership and the ability to collaborate across a complicated matrix is required.
The A&
R marketing associate director possesses an in-depth understanding of access and reimbursement processes. The ideal candidate has strong working knowledge of the payer landscape, buy and bill and specialty pharmacy acquisition models and familiarity with various sites of services, to include infusion centers.
This role has direct reports and must demonstrate the ability to influence and lead cross-functionally to successfully drive business outcomes. The candidate must be able to operate in a demanding environment with high expectations and maintain a customer-centric focus that drives achievement of quality deliverables, innovation, and performance.
Key Responsibilities Include (may shift based on business needs):
Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement teams to elevate creative excellence and drive consistence of APS marketing programs.
Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS Marketing priorities.
Driving insights from data, customer engagement and cross functional collaboration, the AD leads the marketing efforts in the development of access strategy along with creation of tactical solutions for HCP and Office staff to address patient access barriers.
Lead the development of the PSP brand positioning and access messages across stakeholders for new and enhanced patient services support care models including the identification of barriers to patient access and developing innovative solutions to address those needs.
Generate strategic responses to critical market disruptors.
Responsible for A &
R Gastroenterology Provider marketing budget while identifying efficiencies/synergies where possible to maximize resources.
Lead A &
R Gastroenterology Provider Marketing Annual Planning Process
Work with AbbVie Digital Lab, Medical, Regulatory, Legal, OEC, Business and Technology Solutions to ensure comprehensive governance process upon roll-out of any initiative.
Manage a team of marketing managers, prioritizing investment of time in their growth and development.
Required knowledge, skills, and abilities:
Ability to elevate creative excellence and energize APS marketing to drive consistency in all marketing assets and channels.
Ability to understand, analyze, and synthesize complex business and access challenges and translate into impactful solutions that address the business need.
An intellectual curiosity for emerging trends and innovative technologies, combined with a passion to drive research, experimentation, implementation, and adoption.
Think “outside-of-the-box” attitude and ability to demonstrate agility.
Ability to build strong working relationships across stakeholders at all levels throughout the organization.
Subject matter expert in the following areas:
Drug Acquisition channels.
Medical and pharmacy benefit design
Benefit Verification and Prior Authorization processes.
Claim submission and denial management.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required