Director Of Marketing

Renesas electronics - Milpitas
new offer (23/06/2024)

job description

Job Description
Renesas is seeking a self-driven, motivated, and enthusiastic senior professional to join our High-Performance Computing (HPC) Microcontroller Business Development team. As the MCU Business Development Marketing Director for North America, you will lead the regional HPC MCU marketing team and drive business development efforts in the automotive segment. Your role will be crucial in positioning Renesas as a leader in key automotive applications by using your extensive product knowledge, application expertise, and business development skills. You will build strong customer relationships and work closely with OEMs, Tier 1 suppliers, and ecosystem partners, ensuring smooth internal collaboration.
Performance Objectives
In this role, a successful candidate will:
Develop, initiate &
implement the regional marketing &
business strategy and engagement plan to enable the sales and BU teams achieve the profitable revenue growth.
Responsible for regional product promotion strategy. Manage promotion activities at system solution and product levels.
Implementing strategic initiatives and driving application discussions with relevant teams inside the organization.
Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively win designs
Build strong relationships with key stakeholders, including R&
D and purchasing, partners at OEMs, T1s, partners and industry influencers.
Implement platform &
solution selling at thetarget OEMs and Tier 1s. Work with Sales &
FAE team to support andmanage customers design cycle from prototyping to mass production.
Achieve Renesas design-wins on focus products in target applications by positioning our value proposition at the Customers via design / specification influence or directed buys by OEMs to Tier 1s.
Conduct market research and competitor analysis to identify growth opportunities and market trends.
Define and develop region-required product collateral, competitive analysis, product roll out, and field training
Lead and supervise the marketing team, providing guidance and support to drive HPC MCU business growth in NA
Foster strong team culture based on accountability, execution of strategic targets and teamwork.

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Director Of Marketing

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