Director, Marketing

Job Description
This position will lead the development and execution of marketing strategies that drive brand awareness, engagement, and revenue growth for the company. They will oversee a range of activities including market research, campaign development, brand management, advertising, and customer relationship management. With a deep understanding of consumer behavior and market trends, they will guide the creation of compelling messaging and content that resonates with the target audience. Additionally, they will often collaborate with other departments such as sales, product development, and finance to ensure alignment and maximize the impact of marketing efforts on the overall business objectives.
Primary Responsibilities include:
Gather market data relative to the customer verticals, competition, and new technologies in order to assess directions, threats, and opportunities.
Develop short and longer-term marketing segmentation and sales strategy aimed at maintaining and/or growing CE’s market share in accordance long range objectives
Assess and coordinate those costs, resources, internal and external communications required to achieve both industry market and corporate objectives.
Assess current Company and competitive segments and/or services and provide recommendations as to new segments /services or enhancements to strengthen market position or competitive differentiation.
Oversee specific regional or line of business marketing campaigns and subsequent results
Develop event and trade show strategy to ensure that CE is well represented and key events.
Coordinate with Enviri branding team to ensure consistent message and brand in accordance with corporate guidelines
Oversees website design and enhancements
Leads the development of value propositions for business units and trains commercial associates in value propositions.
Prepares the offer to the customer including the marketing mix and defines hereto strategic drafts, supports product lines, reports recognized market potential and changes, and implements appropriate marketing thrusts.