Director, Global Enterprise & Employee Communications (System Activation)

Job Description
The world around us is changing. Extending our competitive advantages in a world where customers demand seamless and personalized experiences requires that we reimagine how we engage customers, run restaurants and operate as a franchisor.
McDonald’s is transforming our business to set ourselves up for the next chapter of our growth.
This director is part of the Global Communications team and responsible for leading a team that delivers an integrated strategy for Enterprise communications, convenings and experiences to inspire pride and confidence in McDonald’s business strategy.
Responsibilities Include:
Enterprise Convenings &
Experiences:
Accountable for leading teams in the cross-functional strategy and production of the cadence of System convenings and experiences that inspire and motivate audiences. (e.G. Global Town Halls, Worldwide, Investor Updates etc.).
Partner with functions and markets to develop an integrated two year system plan for events and activations that engage all three legs of the stool in support of the enterprise transformation.
Partner with Global Communications content teams and A123 to develop System events that bring business and reputation to life.
Enterprise Communications Playbooks &
Protocols:
Maintain Global System Communications protocols outlining policies and procedures for communications to System audience.
Partner with A123 to develop playbooks for System events and convenings.
Convene a System Communications Council that brings together stakeholders from across the business to advise on maximizing impact of system storytelling efforts.
System Voices:
Partner with International Segment Communications to maintain a bench of functional and market stories and voices from all three legs of the stool to drive the enterprise narrative at events and through owned channels.
System Channels Strategy:
Partner with Story Lab on strategy and implementation of new and innovative technologies to reach and engage enterprise audiences.
Communications Academy:
Partner with learning and development on programs to upskill employees, people managers and leaders on communicating with impact.