Director, Audiences

Job Description
The successful candidate will plan, structure, execute, manage, analyze, and report on research projects that help support campaign measurement and broader client business objectives. This role will lead and own all phases of research, with an opportunity to work across multiple client industries including automotive, pharma, telco, etc. They will apply research, data, and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions. This position requires both strategic and tactical skill sets with organization, collaboration, attention to detail, intellectual curiosity, proficiency at problem-solving, and the ability to work in a fast-paced atmosphere with minimal direction.
Responsibilities:
Responsible for owning and leading all custom research projects as well as guiding partner added-value research initiatives
Architect primary research studies using various methodologies to address client business objectives and quantify attitudinal impact of media
Autonomously lead discovery, research, analysis, and reporting to uncover and socialize consumer insights
Present research findings in a clear, concise, and compelling narrative-driven way to both internal agency and client teams
Write research questionnaires for quantitative surveys and qualitative research (focus groups/interviews)
Provide data analysis and curated insights from syndicated media resources, such as MRI-Simmons, GWI, Mintel, etc. and other quant-based studies
Lead response to client and internal agency ad hoc research questions
Possess a thorough POV on research craft, tools and processes;
evaluate current and new partners and approaches
Proactively educate internal and client teams on research, tools, approaches, and recommendations
Develop and guide strategic research recommendations based on client data, customer insights and industry dynamics
Clarify and define research success metrics for client and business impact
Work collaboratively and cross-functionally with Audience, Strategic Solutions, Brand Experience, Social, Precision, and Investment teams on research recommendations and executions
Cross team collaboration to understand knowledge and measurement gaps, contributing to strategic learning agendas and test plans addressing business challenges and goals
Guide and drive integration of research and audience data into the media planning and execution process to inform data-driven and objectives-based media strategies
Support Audience team in the development of audience strategy, audience definition, audience build in platform(s), audience analysis, audience push to media partners, etc.
Support Agency growth initiatives (OS, CoreAI, etc.)
Other responsibilities, as assigned