Director, Communication Planning & Audience Insights

Job Description
We are looking for a smart, dynamic, and collaborative Manager / Associate Director in Communications Strategy to work on one of Spark's largest client teams. We are building an audience centric media approach that uses sophisticated data, human insights and strategic thinking to solve our clients’ most critical business challenges. This position is a crucial partner to Media Planning / Client Management, Data Science, Content, Investment and Analytics teams. As a Communications Strategist, you will connect the dots for clients from an audience first approach, right up to execution.
Responsibilities
Own Audience Definition and Insights
Use all available audience data to identify audiences, generate audience profiles and insights. These include syndicated sources and behavioral/transactional data.
Ability to understand the importance of inclusive audiences and how that pulls through in Content and Media plans (with dedicated budgets and tactics)
Develop strong knowledge of the media and cultural landscape, and greatest opportunities for the client to drive their business forward.
Sit at intersection of all investment channels by providing direction during the early stages of the media planning / tactical processes (Content / Media Planning, Social / Media Planning, Programmatic / Media Planning, Audio / Media Planning, etc.);
Be the voice of the consumer during the investment stages
Construct the narratives that guarantee content and media plans are rooted in the overarching comms strategy.
Work closely with Data and Martech teams, and upstream with clients to ensure audience understanding is woven into client briefs.
Facilitate ideas and innovation in partnership with content, planning and activation teams prior to RFPs going out. Tap into media and social/cultural trends to develop deeper audience understanding and fuel ideas and tactics that are more connected with audience mindsets. Provide continuity across Content and media channels.
Partner in the Media RFP process - work with planning and activation teams to ensure voice of the consumer is ‘heard’ in RFPs to media partners.
Work closely with Test &
Learn teams to ensure learning agenda is tied to client objectives and audiences.
Work closely with Analytics team to ensure performance learnings are feeding back to Comms Strategy.
By applying learnings from Publicis Media tools, inject broader strategic thinking to post-campaign reports and competitive analyses.
Build a strong and successful client relationship. You will interact with the client on a regular basis to understand their needs and help them grow their business.