Digital Marketing Strategist And Coordinator

Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is Building Better.
We are seeking a Digital Marketing Strategis and Coordinator to advance our already robust marketing platform. The ideal candidate will assist in the sales and marketing team to advance our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy.
The Digital Marketing Coordinator must be a self-starter multi-disciplined profession in a variety of areas including, digital marketing, design, and photography. This person should be competent in creating/editing a original and dynamic photos or video Excellent written, verbal, and interpersonal communication skills are the foundation of the employment opportunity.
The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion in lifestyle. Our visual representation reflects that.
RESPONSIBILITIES TO INCLUDE:
CREATE CONTENT
Digital content management and creation for website and social media -brand message is consistent
Shooting and editing photos and videos
Photoshoot Production:
bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project.
Photo Styling:
how to use props, backgrounds, and lighting for interior photography.
DEVELOP AUDIENCES
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence, growing followers monthly
Creating plans and manage all marketing channels
Manage and Audit social media account and audience engagement
OPTOMIZE CAMPAINS
Producing brochures, swags, contents, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials
Creating and maintaining the company brand standards
Develop and maintain websites, newsletters, emails, and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword, content optimization, and reporting on industry trends
Research on industry trends and competitors
REPORT ON SUCCESS
Meet and Maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators
Monitor key online marketing metrics to track success
SKILLS/QUALIFICATIONS:
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent experience
2+ Years of Experience in Digital Marketing
Knowledge of construction and architecture is a plus
Excellent written and verbal communication skills
Excellent communicator &
careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs
GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL
GO Pro Camera knowledge
Moderate Photography, equipment, and editorial skills
Photoshop:
Mac OS + Retouching:
color balance, make local adjustments, and perform basic retouching
Illustrator:
Mac OS:
creating artwork, icons, etc.
Lightroom:
Essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
Other Adobe programs:
Premiere Pro, InDesign, Photoshop
Zoom
MS OFFICE
PERSONALITY REQUIREMENTS
Creative mind with an eye for details
Self-starter &
proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
Winning attitude
Requirements
OSHA 10 (Can be trained on the job)
Benefits
PTO, Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401k with Matching