Crm And Digital Manager

Job Description
Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities inconsumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end-to-end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.
Essential Responsibilities
Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.
Lead ROI led campaigns by being a conversion funnel specialist used to analyze each step of the funnel and optimize accordingly.
Manage marketing projects and end to end campaigns on behalf of clients, leveraging Visa’s and their own channels and working with Global Capabilities team leveraging Visa’s tech stack.
Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform
Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions.
Provide reporting and analysis on CRM data for internal and external clients.
Analyze data and user feedback, campaign results, conversion rates, etc. to help shape future marketing strategies.
Build best-in-class co-marketing plans that support business goals for both Visa and its clients.
Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams.
Evolve digital marketing for clients seeking for new opportunities of growth and innovation, bringing Visa’s knowledge and expertise to top clients.
Being on top with the latest trends and changes in UI and UX and digital media
Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.
Define test plan and capture learnings and best practices documenting and deploying it regionally.
Create and review tracking reports and discuss on-going optimization opportunities.
Generate insights from a consumer-centric perspective that allows marketing project led to identify triggers for behavioral changes.
Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies.
Exercise independent judgment with minimal direction from supervisor.
Work with all local markets to align on market specific visions, needs and calendars.
Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.
Create selling pitch and meeting with stakeholders to execute initiatives through Visa Marketing Platform.
Manage Digital media campaigns on behalf of clients, including drafting the best campaign, with the help of our agencies, for the KPI agreed, implementing, optimizing, and reporting.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.