Consumer Marketing Manager, Linzess

Job Description
The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross-functional partners (Medical, Regulatory, Legal, MABI, CE, Legal, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner closely with our co-promote partner and lead our agency partners in development of initiatives.
The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess. Projects include:
Web site, audio, CRM, social and digital banner execution, management of budget and leadership of agency partners.
Responsibilities:
Work effectively in a high paced, integrated brand team-based environment.
Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).
Collaborate with ease with co-promote partners on daily basis in strategy and execution of all work.
Work with cross-functional team to generate and analyze Consumer data/insights to continue to evolve and improve patient segmentation and tactical execution.
Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of campaign ecosystem and the development of message maps.
Assess market dynamics and competitive activities for IBS/CIC market. Develop market shaping strategies, across channels and given competitive activity.
Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace “test and learn” opportunities.
Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.
Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.