Content Strategist - Trainingpeaks

Are you ready to work on a product impacting millions of people? At TrainingPeaks our user base of athletes and coaches is growing rapidly. To meet their demands TrainingPeaks needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingPeaks today.
You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.
We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.
General Summary
As Content Strategist at TrainingPeaks, you will work as part of the Lifecycle Marketing Team to develop and execute digital marketing content strategies aimed at delighting and engaging with our current users.
You will oversee the creation and expansion of the company’s digital resources, such as newsletters, blogs, guides, videos, case studies, infographics, and coaching education content. You will work cross-functionally to find ways to surface content throughout the user journey and project manage various tests to find the best opportunities to present content to our users.
This role is expected to reflect expertise, autonomy, and self-direction in its approach to the responsibilities listed below. A Content Strategist should bring a combination of great writing, editing, and content marketing strategy skills, as well as a foundational knowledge of the topics we cover.
You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels, and you actively seek ways to support your colleagues.
You will sit directly within the Lifecycle Marketing Team and report to the Director of Content &
Communications
Core Functions
Facilitate new ideas, tactics and strategies related to storytelling, content presentation and outreach.
Take a data-driven approach to develop and execute lifecycle marketing content strategies that drive customer engagement from trial conversion through retention.
Collaborate with creative and content stakeholders on the creation and planning of guides, promotional campaigns and blog articles, which may include writing, editing and sourcing content.
Uphold content best practices and ensure the content we produce reflects the tone, voice, and goals of our customer segments.
Work in collaboration with the partnerships team to leverage our connections to produce and promote content.
Collaborate with cross-functional teams to integrate content effectively throughout the user journey and product experience.
Conduct content audits to ensure existing content is up-to-date, optimized, performing as expected and meets our high editorial standards.
Work with the data team and content team to optimize our content marketing conversion paths.
Assist the creative team with video strategy and production, when needed.
Perform duties and make decisions with minimal supervision.
The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements
Required Qualifications:

Minimum of 5 years of journalism or related marketing experience
Copyediting experience
Strong understanding of content marketing and social media trends, with the ability to translate insights into actionable strategies.
Ability to work under pressure and meet tight deadlines without compromising quality.
Proficiency in working with a CMS (e.G., WordPress)
Intermediate knowledge of Google Analytics, Sigma and/or other analytics tools
Strong understanding of SEO best-practices and trends
Desired Qualifications
Experience in performance sports.
Experience using TrainingPeaks’ products and services.
Servant leader approach with focus on needs of team and customer.
Experience in collaborative projects involving multiple stakeholders.
Degrees are not required, and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.
Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.
Benefits
Compensation
Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.
This role is eligible for variable compensation, including bonus.
Benefits and Perks
Health
100% company-paid Medical for employees with buy-up options
Dental
Vision
Health Savings Account
Flexible Spending Account
Dependent Care Flexible Spending Account
Paid Parental Leave
Teladoc
Employee Assistance Program (EAP)
Additional coverage options such as accident and critical illness insurance and hospital indemnity
Disability and Life
Company-paid Short Term Disability
Company-paid Long Term Disability
Company-paid Basic Life Insurance and AD&
D
Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
Additional
401(K)
401(K) Matching
Pet Insurance
9 paid holidays annually and unlimited Flexible Time Off (FTO)
Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
Access to the Performance and Recovery Center (PARC), our on-site fitness facility
Employee only access to on-site locker rooms and showers
Employee only access to secure, indoor bike storage
Access to our onsite Music Studio
An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
Access to e-bikes available exclusively to Peaksware employees
Significant investment in resources for employee growth and development
Corporate discounts on select gym memberships and top brand gear
Flexible work schedule in a culture of trust
Please contact if you require a reasonable accommodation to review our website or to apply online.
Work Environment
This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.
All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.
Physical Demands
While performing the duties of this job, the employee is regularly required to sit and move about the facility;
use hands to handle, orfeel;
talk by expressing ideas by means of the spoken word;
and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
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