Associate Manager, Global Brand Marketing - Monster High

Job Description
The Opportunity:
The Associate Manager, Global Brand Marketing will be working on the Monster High Global Brand Team to deliver product marketing strategies that will maximize an older girl consumer base. Working alongside the Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will ensure that the brand has exceptional product strategies and marketing support, leading global business reporting and analysis, and creating unique and strategic assets that can be maximized at retail and on ecommerce.
Monster High is an older girl-targeted fashion doll brand built on fostering a more inclusive world where everyone is free to be their authentic self. Monster High is the #4 Fashion Doll brand globally, fastest growing doll brand globally and #3 Fashion Doll brand in the US. From award-winning content to collector drops that sell out in minutes to fandom driving character launches and break frame new reveals, this brand is making a category impact across kids and adult fans.
What Your Impact Will Be:
Ensure all product marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Create unique retailer exclusive products and campaigns
Communicate regularly with regional teams and lines of business to ensure needs are being met
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for portfolio of products
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to share plans and ‘best practices’
Act as point of contact for brand inquiries and dissemination of brand information and assets