Associate Marketing Manager, Us Marketing - Dolls

Job Description
The Opportunity:
The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line in order to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Senior Marketing Manger who is responsible for managing our Dolls IP brands, including Monster High and Polly Pocket.
What Your Impact Will Be:
Manage the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products
Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
Manage commercialization of the brands including selling-in product lines to retail partners and developing channel segmentation, first to market, retailer selection programs
Deliver item-level forecasting, tracking, and performance roll-ups in order to impact marketing strategy
Drive short-term promotional plan and execution by brand and across retail customers
Activating national marketing programs in the US market to drive brand growth
Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.
Develop an expertise in the category, including competitive insight, to help drive decisions that lead to business growth