Vp, Brand Strategy (Multiple Positions Open)

Job Description
Asa VP, Brand Strategy you will play an important role in the development of relationship marketing (RM/CRM) programs and strategies for our clients. You will partner with agency staff, partner agency staff and clients to develop RM/CRM campaign plans, contact strategies and the briefs that are used to guide the creative development process, by collecting and synthesizing information into customer, competitive and business environment insights that drive program and strategy recommendations for our clients.
You are self-motivated, team-oriented, and have a strong personal interest in understanding customer behavior, integrating communication channels and CRM strategy. Exceptional verbal and written communications skills, curiosity, synthesizing quantitative and qualitative inputs to identify trends and applicable insights.
Key Competencies:
Proven experience leading team on consumer assignment comprising on and offline CRM as well as digital properties, conducted in concert with HCP CRM effort
Understanding consumer segmentation and modeling as well as customer acquisition and retention strategies and tactics
Experience in developing strategic frameworks for targeting messaging and offers for CRM/interactive/direct marketing campaign.
Strong analytic skills – ability to translate data into information and insights;
disciplined and structured problem solving skills
Understanding and experience in integrated marketing campaigns and related tracking/reporting
Personal interest in and strong aptitude for understanding emerging digital technologies and the consumer channels they create;
willing to learn about technical details of clients’ products and services
Ability to work collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency