Vice President, Commerce (Retail Client)

Job Description
Overview:
The Vice President will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The VP will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor.
Proven account management experience in an agency environment is essential. Experience managing campaigns across eCommerce platforms such as Amazon (AMS), Criteo, or Triad is a must.
Role Objectives:
Product
Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
Ensure that projects are produced completely and efficiently
Set strategic principles for client search initiatives based on objectives
Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the Commerce industry
Grow agency Commerce business through new business and organic client growth
Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
People
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds
Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
Develop direct reports by providing ongoing feedback and conducting employee evaluations
Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
Clients
Serve as client senior point of contact, able to provide effective long-term strategic guidance and counsel
Master, identify, and communicate trends in Commerce and in client industries
Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Define and evaluate client competition online, as well as how it relates to Commerce initiatives
Establish appropriate account staffing, scope of services, and fee proposals