Strategist, Integrated Marketing - Strategic Partnerships

Job Description
This role will have a requirement of 2x a week in-office at our Jersey City, NJ location.
About the Role
The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.
The Strategist, Integrated Marketing – Strategic Partnerships coordinates and executes partner marketing efforts working with Verisk’s strategic partners and across corporate and business unit cross-functional marketing teams. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. You’ll apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients. This individual will be a core team member on cross-functional partnership initiatives.
This role requires a strong understanding of the B2B marketing landscape and will be able to identify and execute on opportunities to reach and engage our target audience. This position reports to the Director, Strategic Partnership Marketing and will work closely with other members of the marketing team. The role is based in New York (Jersey City, NJ) with a hybrid work schedule.
Responsibilities
Partnership Marketing – Develop and execute strategic partnership marketing initiatives to enhance brand visibility and perception. Collaborate with key partners to co-create content, campaigns, and events that align with business objectives, driving growth and customer engagement.
Market &
Competitive Intelligence– Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
Marketing Strategy – Participate in defining the market opportunity for partnerships through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
Analyst Relations – Cultivate and maintain relationships with key industry analysts to elevate Verisk’s market position and influence. Execute strategic communication plans to share company updates, product innovations, and market strategies, ensuring Verisk is top of mind for analyst reports and recommendations.
Messaging&
Positioning – With minimal guidance and demonstrating a solid understanding of Verisk and our partners, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
Sales Enablement– Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
Campaign Development - Spearhead the execution of high-impact partner marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
Marketing Analytics – Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making.
Thought Leader – Understand the "
Big picture,"
taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.