Sr. Product Manager

Job Description
The Sr Product Manager drives end to end solutions to support the client and shopper needs for all business verticals. This role is a critical member of the team who will help manage a portfolio of products to create the vision and strategy for the business unit. This position will manage and execute a variety of functions related to the business vertical product management.
KeyResponsibilities
65% - Product Strategy, Planning &
Execution
Define product and develop the product discovery phases of the product lifecycle which will include:
Conducting Market Research
Identifying the market problem/challenge
Defining product feature requirements
Construction of necessary product artifacts to include, but not limited to, MRDs and FRDs
Defining feature-level value proposition and value calculation
Define product success, adoption and operations measurement
Define market, perform market-sizing, and identify market leadership opportunities for DR products by working cross-functionally with internal stakeholders, clients, and external contacts
Drive transparency and visibility of vertical capabilities infrastructure, operational, engineering &
IT initiatives via contributions and management of a single strategic view of the roadmap and partner to effectively plan and allocate resources for product enhancements, new product creation &
platform evolution. Roadmap should represent resource-leveled, calendar mapped initiatives
Support efforts required to prioritize and communicate incoming product feature requests, client requests and ongoing production support queue
Product roadmap management, prioritization and valuation
Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses;
answering questions andrequests
15% - Product Market Analysis
Identify areas of distinctive competence and perform technology and operational efficiency assessments on a continuous basis
In conjunction with Product Marketing teams, drive positioning strategies and communications that reinforce our competitive position in the marketplace
10% - Sales Readiness/Support (in conjunction with Product Marketing teams)
Collateral/Sales tool Development:
develop source material and work with marketing/PR team to develop sales tools that are targeted to specific stages of the sales process (evaluation/discovery, qualified lead, product evaluation, sales close)
Development of white papers, case studies/customer success stories
Perform sales supporting activities such as presentations, demos, client calls, and event support
10% - Business Case Development
Work with Engineering team, as well as internal business stakeholders, to manage through ROI analysis
Track actual revenue for the domain area and work with the business stakeholders to analyze go-to-market adjustments to help achieve revenue goals
Travel:
5-10%