Sr. Pr Specialist

Job Description
The Western Digital Corporate Marketing/Strategic Communications team is looking for an experienced, passionate, technology-focused PR Manager to join our global team. The ideal candidate will bring enthusiasm and a solid background in consumer product and B2B PR/communications. Specifically looking for someone with a range of tech experience that includes developing effective strategies for industries including gaming, PC/OEM technology, security, surveillance and automotive. In this role, you will be responsible for driving product communications with an emphasis on PR strategy and planning for the company’s industry-leading technologies and products.
Through storytelling, trend pitching, product reviews, partner collaborations and more, this role offers a great opportunity to work as part of a collaborative global team that is focused on driving awareness for Western Digital’s broad range of solutions targeting B2B and B2C audiences. Must be a team player who is adaptable and a confident communicator. You will report to the Director of Strategic Communications.
Responsibilities
Drives the PR strategy for Western Digital technologies and solutions, including business and consumer segments.
Closely collaborates with product marketing, product management and social media teams to align on business goals, content and campaigns.
Writes and edits press releases, media alerts, storylines/pitches, internal communications, contributed/sponsored articles, online communications and other related documents.
Partners with global PR teams to manage PR events and activities.
Possesses and maintains strong relationships with tech and consumer media and beat reporters at top tier media outlets.
Manages outside agencies to execute PR programs.
Manages inbound media inquiries, creates media opportunities, and works with public relations agencies to earn favorable stories in the press.
Maintains/manages distribution of product seeding/samples for North American press.