Sr Manager, Digital Demand Strategy

Job Description
We're on an exciting journey to redefine Digital Marketing at Bluescope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. In this role, you’ll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success. If you're passionate about marketing and technology, and want to contribute to something substantial, this role could be the perfect opportunity for you.
The Sr Manager of Digital Demand is responsible for elevating the impact of marketing by developing and implementing modern digital marketing strategies that drive focused growth for the business. We're seeking an experienced, energetic, and results-driven digital marketer with a focus on demand generation and effective measurement strategies. This role is a dynamic blend of strategic thinking and hands-on execution, where your dedication to the craft will empower our business partners to achieve their goals through cutting-edge digital marketing strategies and tactics. As a pivotal player, you will actively contribute to reshaping our digital landscape, cultivating our digital demand capabilities from the ground up, and crafting extraordinary end-to-end digital experiences.
Driving Demand
Build a world-class Digital Demand Center from the ground up, enabling us to expand awareness of our brands and their offerings, accelerate our segment strategies, dominate the digital landscape within the construction category, and drive greater personalization to support targeted demand creation and lead generation
Work collaboratively with Digital Operations to refine data collection methods, designing programs to generate, qualify, and nurture a community of customers and influencers
Influence and shape our digital strategies across channels/platforms such as:
paid media, account-based marketing, email marketing, lead generation &
nurturing, SEO/SEM, weband social media, working cross-functionally to ensure all strategies are working in support of each other
Develop execute holistic social strategy for all BBNA brands across all channels
Oversee and optimize the demand generation budget, ensuring effective allocation of resources to maximize ROI
Create and manage digital campaigns and related calendaring processes, ensuring a clear balance and cadence of marketing initiatives across brands, segments, strategic themes, and time. Regularly measure and report on progress against campaign goals
Strategy Development
Foster cross-functional collaboration within marketing and beyond, including IT, sales, product development, and customer service teams. Ensure alignment and synergy across all customer touchpoints
Establish deep understanding of our market, our brands, customer segments, and products to effectively build powerful campaigns
Conduct market research to continually adapt key go-to-market strategies including messaging, positioning, and value-based marketing initiatives
Understand and define the target audience and key buyer personas and create targeted messaging, content, and digital experiences to help nurture buyers through the buying process
Work cross-functionally to establish lead scoring, management and tracking processes with Sales, Ops, CRM, IT and Marketing teams;
establishes MQL/SQL processes/parameters, attribution models/dashboards for campaigns, and aligns sales &
marketing processes andactions
Select and manage external partners to help plan and execute digital marketing initiatives
Data &
Analytics
Collaborate and help guide team efforts to track, report, and analyze demand generation programs, tying all marketing actions to results, working closely with Marketing Operations for a holistic view of success
Develop GTM tracking parameters and ensure all activities are measured across channels
Create dynamic campaign dashboards for real-time performance visibility
Utilize data intelligence on prospects and customers, leveraging marketing attribution models to analyze the effectiveness of all demand-generating marketing channels. Provide actionable insights to scale or adjust efforts
Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with regulations and requirements