Sr. Data Analytics (Website Analytics)

Title:
Sr. Data Analytics (Website Analytics)
Duration:
6+ Months
Location:
El Segundo, CA
Must Have:
experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:

Website/mobile (Adobe/Google Analytics)
DMP/Digital media (nice to have)
Account data (first and 3rd party), including demographics
Transactional data (product registrations, eComm, offer redemption)
Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
Data science language skills (Retention/Data Lead only)
Python
Modelling/ML
Other packages / platforms / skills
Data mining/profiling
Data visualization:
advanced Excel, Tableau, Power BI
Responsibilities:
- Deliver Data-driven, actionable insights
- Analyze on-site customer journeys under an optimization-focused lens
- Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
- Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
- Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals
- Work closely with account teams to identify opportunities, participate in sales pitches and strengthen SapientRazorfish’s leadership position in digital transformation
- Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
Experience Guidelines:
- 3-6 years of experience with a focus in Site Analytics and Optimization or related fields.
- Bachelor’s degree, in Marketing, Business, Engineering or a related field.
- Passion for digital analytics, working with data and deriving insights to answer client business questions
- Experience leading and delivering analytics engagements
- Strong knowledge of the digital space and digital analytics
- Strong communication and client service skills
- Strong organizational skills and attention to detail
- Strong consultative skills and the ability to challenge status quo and gain adoption
- Comfort with working in and contributing to a fast-paced, team based environment
- Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
- Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target
- Proven ability to influence stakeholder and senior leaders, and manage organizational change
- Recruit and Manage team of ‘rock-star’ analysts
- Build a customer obsessed culture and grow our business