Sr. Copywriter - Gaming

Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company – learn more at (url removed).
Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.
Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit (url removed).
Laundry Service is looking for a sharp, culture-obsessed Sr. Copywriter to join our team to drive the tone of voice and creative copywriting for a gaming brand’s social channel. The role will mainly be focused on developing a variety of evergreen and campaign content ideas for this social channel and beyond, as well as writing copy and scripts for social content and client-facing presentations.
Above everything, you’re an amazing writer. But in the internet sense. You’re just as comfortable writing meme captions as you are an inspiring brand manifesto. You’re a stickler for the rules when it’s called for, but you also know when to let go when the idea calls for it. As a social native, you instinctively know the kinds of ideas that will fly in-feed and have a knack for expressing them in ways that clients love – both in decks and in meetings. You know how to think small and nimble, as well as big and bold, and you’re equally happy doing both. You have your finger on the pulse of what’s happening in both pop culture and gaming culture, and you know what’s relevant to the brands you work on. You make yourself the expert and put in the work to do so. You’re comfortable working as part of a small multi-disciplinary team, chipping in wherever needed and no ask is too small or too big for you.
You ask questions, you are curious, you take direction well, and you are open to trying new things. Your day-to-day work will include working with an Art Director, Designer and Content Creators to create assets across multiple platforms for our clients. You will also have the support of a Creative Director.
RESPONSIBILITIES
Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos
Developing concepts for – but not limited to - original social content and campaigns, alongside the rest of the Creative team
Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads
Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams
Confidently presenting creative ideas to internal stakeholders and clients
Collaborating with Art Director to bring to life concepts through storyboards and scripts
Collaborating with the Content Creator to ensure the team’s creative vision comes to life in the final product
Work alongside our clients’ other agencies on cross-channel campaigns
Keep up to date on the latest cultural, brand, and platform trends
Requirements
4+ years experience in a similar social-focused role, either in an agency or social publisher
Excellent social-first creative thinking
Strong experience in bringing concepts to life through compelling creative presentations and scripts
Flawless spelling and grammar
Demonstrated passion for, and understanding of, social media and youth culture
A knack for channeling different editorial voices, and an understanding of brand audience — what they care about and what they share
Strong presentation skills
The ability to collaborate across internal teams, clients and partner agencies
Commitment to excellence – working nonstandard hours when necessary, anticipating issues and communicating with diplomacy
Proficiency in MS Office and Keynote
Benefits
Base salary range:
$100K-$130K plus bonus potential.
Actual base salary is dependent on several factors including but not limited to;
market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each hire.