Sr. Analyst, Crm

Job Description
The Sr. Analyst, CRM, is the go-to reporting and analytics partner for the CRM team (email and SMS marketing). You will monitor and report on overall health of EBG CRM programs including list growth, channel performance, campaign performance and testing results. You will be responsible for understanding channel performance drivers and recommending solutions and testing strategies to optimize KPIs including open, click, conversion and unsubscribe rates.
Your data-based insights will contribute to EBG’s ability to provide value to our users, clients and partners and generate revenue for the company.
Essential Functions:
Monitor, analyze and report email and SMS marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more
Monitor, analyze and report email and SMS list health including new subscribers by source, unsubscribes, bounces / invalid addresses and subscriber engagement
Work closely with our Email Service Provider (ESP), and internal data team to ensure the availability, quality, and accessibility of data required for reporting and analytics
Drive A/B and multivariate testing initiatives to optimize content, subject lines, send times, and other key elements to improve performance
Evaluate and understand role of email and SMS in the overall marketing mix and each channels’ influence on customer acquisition, retention and website behavior
Support the CRM team to develop targeted lists and cross-channel send strategies based on customer behavior and attributes
Implement advanced segmentation and contact strategies, in collaboration with Digital Marketing team, to maximize effectiveness of all marketing channels
Summarize key insights and recommendations clearly for various internal audiences including senior executives
Build &
maintain strong workingrelationships across departments and teams based on trust and mutual respect
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data